Counterpoint: Huawei tops Chinese smartphone market at the start of 2024


Counterpoint Research posted an interesting analysis of the Chinese smartphone market. Putting together the numbers for the first two weeks of the year shows that Huawei shipped more devices than anyone, effectively making it the best-selling company currently.

According to the report, the three reasons behind Huawei’s success were the Mate 60 sales with China-developed Kirin 9000 chipset, brand loyalty among consumers and the quick progress of in-house Harmony OS 4.0.

Counterpoint: Huawei begins 2024 as the best-selling smartphone company in China

Counterpoint Research usually gives a glimpse of a particular smartphone market for a wider timeframe, so we’ll see if the trend carries over to the full quarter. Still, the data does not lie – Huawei is really getting back on track. The company launched the nova 12 series in December, which also likely helped with the increased sales numbers.

All three Huawei nova 12 phones – vanilla, Pro, and Ultra – have the Kirin 9000S chipset, built by SMIC on the 7 nm process technology. The company’s official policy is not to comment on the SoC situation. Still, a report revealed Huawei is getting a massive push from the state government to become a chip mogul, which inevitably will help boost smartphone sales even more in the future.


Source link

You may also like